HKIEd Library Home    
 

HKIEd Research Repository >
17. Other Centres, Offices and Units >
International Office >
IO Journal Publications >

Please use this identifier to cite or link to this item: http://repository.ied.edu.hk/dspace/handle/2260.2/9871

Title: Choosing a higher education study abroad destination: What mainland Chinese parents and students rate as important
Authors: BODYCOTT, Peter Thomas
Subjects: Mainland China
Marketing
Student recruitment
Study abroad
Issue Date: 2009
Citation: Bodycott, P. (2009). Choosing a higher education study abroad destination: What mainland Chinese parents and students rate as important. Journal of Research in International Education, 8(3), 349-373.
Abstract: Mainland China is one of the largest sources of undergraduate and postgraduate students. Previous research has identified the push–pull factors and features that influence a student choice of study abroad destination. This article extends understanding by identifying and examining what 251 mainland Chinese parents and 100 students rated as most and least important when considering study abroad. Findings highlight differences in parent–student ratings of importance and the consequent need for marketers to pay greater attention to cultural values when looking to recruit students from Confucian societies.
Right: Copyright © 2009 Sage Publications.
Appears in Collections:IO Journal Publications

Files in This Item:

File Description SizeFormat
9871.htmpublished version229 BHTMLView/Open

 

Powered by DSpace